CEAT New Campaign With Aamir Khan To Check 5-Star Rated Tyres

In its latest initiative, the homegrown tyre maker encourages people to check the 5-star rating before buying tyres. The move is to enlighten consumers and remove many misconceptions.

CEAT, one of the leading tyre brands in India, has launched a campaign starring Aamir Khan. The company through this campaign is trying to encourage buyers to check for 5-star ratings before purchasing any tyre. With a creative star like Aamir Khan on board, the initiative is a great way to empower consumers and help them make an informed buying decision.

What Do The 5-Star Ratings By CEAT Mean?

The company, through this campaign, is showcasing its 5-star BEE (Bureau of Energy Efficiency) rating of tyres, including CEAT SecuraDrive, CEAT CrossDrive AT and CEAT SportDrive, to the tyre world and the masses, and at the same time, emphasizing its importance. The 5-star rating indicates that the tyre offers top-class performance in terms of rolling resistance coefficient while meeting the definite wet grip requirement.

The star rating is similar to the Energy Efficiency stars given for consumer durables such as air conditioners, refrigerators, etc., and lets the consumers make an empowered buying decision during the purchase. The star ratings received by CEAT will not only help promote its products but also remove common misconceptions in the mind regarding softer tyres, wider tyres, aesthetics, etc.

What Are The Criteria On Which The Star Rating Is Awarded To A Tyre?

The Star Labelling Programme for tyres has been recently started by the Indian government to meet regulatory standards. The initiative is administered by BEE (Bureau of Energy Efficiency), which awards star ratings to a domestically manufactured tyre based on its performance. 

The tests are conducted by NABL (National Accreditation Board for Testing and Calibration Laboratories) accredited labs. Based on the tests, the star rating is given to a tyre which stands good on the rolling resistance coefficient levels. 

FAQs

• Which tyre brand got the first 5-star rating for its products in India?
  Ans: Michelin became the first tyre brand to get a fuel efficient 5 Star rating in India for its tyres – Latitude Sport 3 and Pilot Sport 4 SUV.
  
• What is the latest tyre range launched by CEAT in India?
  Ans: CEAT recently launched the all-terrain tyre CrossDrive range for SUVs in India. The tyre also got a 5-star rating from BEE (Bureau of Energy Efficiency).
• What are the sizes offered under the CEAT CrossDrive range of tyres for SUVs?
  Ans: The CEAT CrossDrive is available in tyre sizes of 15-inch, 16-inch, 17-inch and 18-inch for 4×2 and 4×4 SUVs, including Mahindra Thar, Mahindra Scorpio, Toyota Fortuner, Tata Harrier, Tata Safari and Mitsubishi Pajero.