Apollo Tyres has announced the launch of ‘AVOLVE’ in India, which aims to integrate a mobility service business model into its operations. This servitisation model will provide tailored solutions to targeted customers, particularly commercial vehicle fleet operators, to improve their operational efficiencies and take their business to the next level.
In the present-day environment, commercial fleet operators are facing various challenges that are becoming increasingly complex. AVOLVE aims to partner with fleets to help them overcome these challenges and achieve sustainable growth through its innovative mobility services and solutions.
This mobility services business will offer a variety of solutions for customers to choose from. Customers can choose the basic ‘Digital Edge’, which is a digitised tyre management application under AVOLVE that provides end-to-end tyre data and analytics, allowing them to make informed decisions for higher yields and potential cost savings. Under ‘Expert Advisory’ services, AVOLVE offers tyre experts who provide valuable information to customers for selecting the right solutions and maintenance practices. Through India’s largest certified service network of Apollo Tyres, the ‘Anywhere Connected services’ provide customers with preventive maintenance services that improve uptime and safety, ultimately boosting profitability.
Speaking at the launch of AVOLVE, Neeraj Kanwar, Vice Chairman and MD of Apollo Tyres Ltd, said, “There is a significant shift towards the ‘Productisation of Services’ business model, and, being the leaders in the Indian Tyre Industry, we are pioneering this in India to increase the operational efficiencies of our customers – the large fleet operators. We will now sell the products (tyres) and services separately or bundled together to our customers. Our key enablers in this servitisation journey would be new-age digital technologies like Cloud, IoT, AI and ML, Sensors and 5G-enabled wireless communications.”
Apollo Tyres will provide comprehensive customised services for large fleets nationwide, which would be brand agnostic. In addition, the company has developed a new application, AVOLVE, for transparent data-driven insights and to ensure efficient fleet operations for customers. KT Telematics Solutions has revolutionised the trucking industry with its cutting-edge application that seamlessly digitises data and optimises tyre lifecycle management.
Satish Sharma, President of Asia Pacific, Middle East and Africa (APMEA) at Apollo Tyres Ltd, said, “The success of the pilot initiative on the service business model has given us the confidence to enrol more fleets, and similarly, we have been receiving requests from the fleets to get them on board. The initial data, from the 1500-1600 odd trucks (around 11,000 tyres) that we have onboarded suggests that we have been able to improve the operational efficiencies of the fleet operators by 10 – 15%. Since tyres are the third or fourth highest contributor to fleet owners’ operational cost, after fuel, road taxes and labour, the cost savings can be significant in the long run.” AVOLVE will continue to work on tech innovation and with service partners to develop the correct value propositions, enhancing business productivity and profits, solving complex challenges, real-time analytics, and improving user experiences. The convergence of smart products and innovative digital services is an increasingly popular trend.
About Apollo Tyres
Apollo Tyres is undisputedly one of the leading tyre manufacturers in India and boasts an unwavering global presence in over 100 countries. The company has been in existence since 1972 and remained dedicated to offering its customers exceptional and sustainable tyre solutions that are both innovative and of high quality. With a strong focus on research and development, Apollo Tyres has established itself as a pioneer in introducing advanced tyre technologies. The company’s product range includes passenger car tyres, commercial vehicle tyres, and speciality tyres. Apollo Tyres is also expanding its operations to mobility services through its ‘AVOLVE’ platform, offering customised solutions to commercial fleet operators.
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